Discover our joyful patterns

Super smart. Super simple.

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Make their first day memorable

With Notabag Original.

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Disrupting the functionality of bags with clever design

Reinventing the classics

Discover founder's story

"With every product we want to simplify your daily life and make a positive impact."

Adnan Alicusic - Founder

Our story

Notabag Original


Smart combination of bag and backpack

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Notabag Recycled


Give 12 plastic bottles a second life

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Notabag Duffel

One bag, three ways to carry it

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Limited Edition

The most exclusive Notabag

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Notabag Reflective

Be safe. Be seen.

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Our sustainable approach

Notabag were always meant to reduce waste by offering a reusable, smart, and durable alternative to a single-use plastic bag. Our recycled bag gives 12 plastic bottles a second life.

One percent for the planet

Since April 2021 we commit to donate one percent of our annual sales to environmental nonprofits.

Award-winning design

We are driven by the idea that functionally, useful products improve our lives. We believe in the beauty of simplicity and power of intuitive design.

Community Feedback

Notabag Recycled

Remade to last

The Notabag Recycled Collection is our answer to plastic pollution. Each Notabag Recycled is giving 12 bottles a second life, providing a new choice for a mindful and eco-conscious lifestyle.

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Notabag Original

Facts & features

Our best selling & convertible bag, your companion for grocery shopping and beyond.

• Multifunctional bag & backpack
• Reusable
• Handmade
• Carries easily up to 15 kg
• Spacious and convertible (45 cm x 65 cm)
• Water-resistant
• Machine-Washable

“The Notabag backpack/tote hybrid is the only reusable bag you need”

“…the versatile brilliance of this basic idea ensures that it will become one of your favorites.”

“Incredibly practical.”